Thought Leadership From Northbound

As a designer and creative director, there are times when creative ideas easily flow with abundance and others where the inspiration valve seems completely blocked - shut off from the faucet. What...

Frankly, I am far from being an expert on brand strategy, but I do know a great deal more than I did when I first walked into Northbound (don’t forget: “intern!”). When I was interviewing, I thought...

Feedback is what speakers do when you’re using them the wrong way, and it has the same effect as fingernails being dragged slowly down a chalk board. When you’re wanting to build to a positive...

Nonprofit organizations make the impossible their mission, with a brand purpose that reflects true altruism. They protect, feed, heal, shelter, educate, and nurture our bodies and spirits. They turn...

Across our work with start-up to enterprise clients, in the gaming to healthcare industries, we find that people are most excited about the prospects of suggestive, fanciful, and arbitrary names....