August,
2020
How to craft a brand strategy for non-profits
Brand people and non-profits have a lot in common. We are purpose and people-oriented. We are problem solvers who are looking for something greater than ourselves. And most importantly, we are...
July,
2020
Pandemic perceptions from April to June – how consumer perspectives have shifted during COVID-19, and what brands should do about it
At the outset of COVID-19, we began reaching out to our fellow Americans through an ongoing study to learn how they were feeling, how they’ve been impacted, and what changes they’ve made due to the...
July,
2020
Language Matters
More than ever, language matters. Defund the police. Antiracist. Essential workers.
June,
2020
Why brands must speak out and take action against racial injustice
In the wake of George Floyd’s murder and the resulting protests that have endured across the globe, brands have begun to speak out and take action against the racial injustice so deeply embedded into...
June,
2020
Turning Purpose Into Action During COVID-19
Last Thursday, I joined Northbound’s virtual discussion on branding during the time of COVID-19. On top of sharing insights from our survey on how American consumers are thinking and feeling during...