May, 2020 Piper Donaghu

Younger consumers and COVID-19

As you may have seen in our blog post a couple of weeks ago, we recently conducted a nationally representative survey of American consumers during COVID-19. In our report out on this first wave of...
April, 2020 Craig Motlong

Language of pandemics

These days, do you feel isolated and alone? Or are you feeling a sense of pride in responsibly social distancing? Do you think we’re living through a pandemic? Or are we experiencing a brief period...

Pandemic perceptions – how consumers are feeling amidst a changing world

Like so many people, Northbound is grappling with a changed world. We wanted to know how our fellow Americans were feeling – are they optimistic or pessimistic? Do they feel united or scared? Have we...
April, 2020 Heather Baillie

Making workshops a virtual success

Workshops are an incredibly valuable way to generate new ideas, efficiently gather multiple perspectives and bring teams together to achieve a goal. At Northbound, we almost never have a project...
March, 2020 Piper Donaghu

Getting creative and collaborative from home

At Northbound, we are beginning our 4th week of working from home. We know we’re not alone, as millions of other office workers around the globe transition. We feel very lucky to still have our jobs,...