Why should a corporation concern itself with purpose?

Modern Brand Principle #1: Have a Purpose
July, 2018 Win Platt

The shift at Cannes

The 2018 Cannes Lions International Festival of Creativity has officially come to a close. As always, there was a star-studded cast of characters and the crème de la crème of the industry. However,...
June, 2018 Win Platt

What do consumers think of AI?

There is a lot of reporting on AI today, but what does the average consumer think of the topic? To answer that question, we questioned people across the United States using Suzy. Suzy is a real-time...
May, 2018 Sara Millstein

Defining Artificial Intelligence

One of today’s most trending topics is also one of the most poorly understood. Artificial Intelligence is most frequently referenced as ‘AI’. The name itself is ambiguous. Packed with layers of...

What does it mean to be a modern brand?

About two months ago, a favorite client came to us wanting to know what makes a modern brand. What makes a brand today resonate and grow? It’s not marketing. What we’ve discovered is that it’s about...