Thought Leadership From Northbound

During this Northbound team Q&A, we interviewed Strategist, Aakanksha Sinha, to get to know the practitioners behind the work and what makes working at Northbound unique. 

When we hear the word “Brand” we might think of the name, visual identity, look and feel of a company we know. For our purposes, let’s define the term “Brand” as the purpose and perceptions you own...

During this Northbound team Q&A, we interviewed Senior Strategist, Natalie Balthrop to get to know the practitioners behind the work and what makes working at Northbound unique. 

Agency life has not been immune to the last 18 months of turmoil and exhaustion, nor to the impacts of what Amy Cuddy calls “pandemic flux syndrome.”

During this Northbound team Q&A, we interviewed Senior Strategist, Kate Larrabee to get to know the practitioners behind the work and what makes working at Northbound unique.