October, 2018 Northbound Team

5 name types everyone should know

We have a saying at Northbound, "an effective name is 90% strategy." It is true. Names are the first way your customers engage with your product, service, company, feature (the list can go on)....
September, 2018 Samantha Temple Neukom

The Subtleties of Etymology, Phonetics and Linguistics When Naming

We do a lot of naming. About a third of our business comes from it, and we have a real passion for both the creative and the process of landing a name within an organization. There’s no ONE thing...
August, 2018 Craig Motlong

Cutting through with voice

Modern Brand Principle # 6: Speak directly, emotionally, and authentically
July, 2018 Win Platt

Listen hard, then take action

Modern brand principle #4: Listen hard, then take action

Why should a corporation concern itself with purpose?

Modern Brand Principle #1: Have a Purpose