Thought Leadership From Northbound

We have a saying at Northbound, "an effective name is 90% strategy." It is true. Names are the first way your customers engage with your product, service, company, feature (the list can go on)....

We do a lot of naming. About a third of our business comes from it, and we have a real passion for both the creative and the process of landing a name within an organization. There’s no ONE thing...

Modern Brand Principle # 6: Speak directly, emotionally, and authentically

Modern brand principle #4: Listen hard, then take action

Modern Brand Principle #1: Have a Purpose