January,
2019
3 keys to aligning sales and marketing
In the realm of business-to-business commerce, sales and marketing have been on opposite sides of the fence for far too long. In countless executive meetings, they've battled over budgets, revenue...
January,
2019
Brand naming: the best and also-rans of 2018
A good name can help a brand differentiate, elevate, and communicate. A bad name is brand baggage you don’t need. Every year brings a host of interesting, creative, and well-concepted brand names for...
December,
2018
Using storytelling to build a purposeful brand
Modern Brand Principle #6: Speak directly, emotionally, and authentically Storytelling is particular to humans. It’s how we’ve thrived and come to dominate other species. It’s how we understand...
November,
2018
4 need-to-knows of product naming
New product naming is exciting and is often the culmination of the hard work from engineers, designers, marketers, and more to bring a product to market. Often times, our clients must juggle naming...
November,
2018
The 5 musts of a brand refresh
A wise woman once sang, “a change will do you good.” But as we know from bad haircuts and questionable fashion choices, not all change is for the better. When you start to think your brand looks old...