Thought Leadership From Northbound

Earlier this year at the Northbound Seattle office we held a hybrid workshop on linguistics and naming. The topic: Constructed languages and naming in the world of J. R. R. Tolkien. Really it was an...

There are moments of magic when creating a new brand. They appear at pivotal points in a brand development project that can be felt by both agency and client teams. It’s not the kind of magic that’s...

Earth Day is approaching and brands around the world are preparing to highlight their newest initiatives aimed at making the world a little greener. We hear about net-zero and carbon capture,...

Earth Day approaches, and consumer and media attention will be drawn even more sharply to sustainability and environmental issues. For brands, this is their opportunity to trot out the newest...

At Northbound, we have completed a research report that compares how well technology businesses including Google, Microsoft, Amazon, Salesforce, Cisco, and Meta (amongst others) have incorporated...