October,
2022
Samantha Temple Neukom
What is Naming Strategy and When Do I Need It?
I have been quoted as saying “Naming is 90% strategy.” This is referring to the fact that getting the Naming Strategy right is critical to the success of Naming creative.
October,
2022
Natalie Balthrop
3 Tips for Writing a Creative Strategy That Sticks
Usually when I tell someone I work in brand strategy, I get a handful of reactions. "Oh, you design logos? Like the Nike swoosh?" "Have you worked on any ads I would have seen?" "Branding…is that...
September,
2022
Samantha Temple Neukom
Why is brand integrity essential for employee engagement?
It’s likely a head nod for me to say that purpose is a market requirement for brands in 2022.
September,
2022
S. Temple Neukom & C. Krueger
5 strategic benefits of descriptive naming
In our work with a variety of companies across industries, we find that clients are most excited about the prospects of suggestive, fanciful, and arbitrary names. Particularly for product and brand...
August,
2022
Samantha Temple Neukom
How to Measure the Financial Return on Brand Integrity
Brand integrity isn’t just about doing good. It’s about doing good in a way that multiplies your company’s value.