What kind of ROI should you expect from your brand?

We get asked this question a lot – “tell me how you measure ROI on brand strategy?” We don’t.  That’s because it’s the wrong metric to be asking from brand.
June, 2019 Piper Donaghu

Science fiction: AI fake news

Read any news article about the latest advancements in AI, and the author will likely state a statistic about how while an increasing portion of the population is bringing AI into the home - in the...
April, 2019 Adam Shigem

The best names start with great mouth-feel

We all know when we hear a name that works. We feel it deep down in our gut. “Bronco”? Now that’s a manly vehicle! “Kia Sephia?” Not so much.
April, 2019 Kristen Smith

Using emotion in pursuit of the best right answer

“Strategy is a synonym for choice.” That’s what it used to say in bold letters on our homepage. We believe that brand strategy is the clearest, sharpest, most effective way to find the best right...
April, 2019 Adam Shigem