Win Platt

Recent Posts

July, 2018 Win Platt

Listen hard, then take action

Modern brand principle: Listen hard, then take action
July, 2018 Win Platt

The shift at Cannes

The 2018 Cannes Lions International Festival of Creativity has officially come to a close. As always, there was a star-studded cast of characters and the crème de la crème of the industry. However,...
June, 2018 Win Platt

What do consumers think of AI?

There is a lot of reporting on AI today, but what does the average consumer think of the topic? To answer that question, we questioned people across the United States using Suzy. Suzy is a real-time...
April, 2018 Win Platt

The rise of AI, Universal Basic Income and the potential shift in consumer behavior

We know an important part of branding is focusing on your target audience, without a clear understanding of the target audience, we cannot successfully drive value for them. With the rise of AI and...
January, 2018 Win Platt

The rise of the Chief Brand Officer

Perhaps the highest profile Chief Brand Officer right now is Uber’s Bozoma Saint John. Uber, after a slew of bad decisions, is looking to Bozoma as its first Chief Brand Officer to rehabilitate the...