Samantha Temple Neukom & Dan Cabacungan

Recent Posts

Targeting for inspiration and aspiration

Who inspires you as you build your brand? That is, when you think about your brand meeting the wants and needs of a person or fitting into the lifestyle they lead, who is that person?

What kind of ROI should you expect from your brand?

We get asked this question a lot – “tell me how you measure ROI on brand strategy?” We don’t.  That’s because it’s the wrong metric to be asking from brand.