Thought Leadership From Northbound

We do a lot of naming. About a third of our business comes from it, and we have a real passion for both the creative and the process of landing a name within an organization. There’s no ONE thing...

Modern Brand Principle #1: Have a Purpose

About two months ago, a favorite client came to us wanting to know what makes a modern brand. What makes a brand today resonate and grow? It’s not marketing. What we’ve discovered is that it’s about...

Companies that engage with big B, Brand are companies that are better aligned, more innovative, and attract top talent. Companies that make brand an afterthought about how to package a message or...

We are working a lot right now with companies who are in field of AI, and in the throes of figuring out how to talk about it in a commercially viable way that doesn’t scare the rest of humanity. With...