Samantha Temple Neukom

Recent Posts

September, 2022 Samantha Temple Neukom

Why is brand integrity essential for employee engagement?

It’s likely a head nod for me to say that purpose is a market requirement for brands in 2022.
August, 2022 Samantha Temple Neukom

How to Measure the Financial Return on Brand Integrity

Brand integrity isn’t just about doing good. It’s about doing good in a way that multiplies your company’s value.
August, 2022 Samantha Temple Neukom

Brand Integrity: The Ultimate Driver in Business Value

Simply put, brand integrity is purpose plus follow-through. You need purpose because the modern work world demands it, and you need follow-through because the world is wise to those who are all talk:

Creating a Team Culture That Says “No” to Drama

In the very early days of Northbound, we learned the lesson that relationships matter. People stepped out to offer support, advice, and their belief in us, and that made all the difference in our...
November, 2021 Samantha Temple Neukom

Understanding Brand Goodness and Why it Matters

When we hear the word “Brand” we might think of the name, visual identity, look and feel of a company we know. For our purposes, let’s define the term “Brand” as the purpose and perceptions you own...