Thought Leadership From Northbound

In the very early days of Northbound, we learned the lesson that relationships matter. People stepped out to offer support, advice, and their belief in us, and that made all the difference in our...

When we hear the word “Brand” we might think of the name, visual identity, look and feel of a company we know. For our purposes, let’s define the term “Brand” as the purpose and perceptions you own...

Agency life has not been immune to the last 18 months of turmoil and exhaustion, nor to the impacts of what Amy Cuddy calls “pandemic flux syndrome.”

Why ROI might be the wrong metric for your brand strategy and what financial metrics you should use 

In the beginning of the WFH shut-down, I approached work as if it were just like being in the office, only remote. I scheduled my day the same way. I booked meetings for the same reasons. I connected...