Northbound Team

Recent Posts

June, 2021 Northbound Team

What is Brand Integrity and Why Do You Need It?

Did you know that 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years? Transformative technologies are driving...
May, 2021 Northbound Team

Founders Q&A: The Journey Northbound

During this Founders Q&A, we interviewed Northbound Founders, Michelle McRae Managing Partner and Samantha Temple Neukom, Chief Brand Officer to get to know the journey of building this women-owned,...
October, 2018 Northbound Team

5 name types everyone should know

We have a saying at Northbound, "an effective name is 90% strategy." It is true. Names are the first way your customers engage with your product, service, company, feature (the list can go on)....