Thought Leadership From Northbound

Usually when I tell someone I work in brand strategy, I get a handful of reactions. "Oh, you design logos? Like the Nike swoosh?" "Have you worked on any ads I would have seen?" "Branding…is that...

When we were little it was called playing nice, or sharing, or bringing enough for the whole class, or playdates. So, it's something we all know how to do, right? In theory, yes. In practice, not...

I've never identified as a Taylor Swift fan. I've never had much of an opinion on her. She fell into the backdrop of my life like most pop culture things. Her music has been hard for me to avoid;...

During this Northbound team Q&A, we interviewed Senior Strategist, Natalie Balthrop to get to know the practitioners behind the work and what makes working at Northbound unique.