Mitchell Kirkham-Cooper
Recent Posts
August,
2023
How to Build Brand Trust
Marked by extreme economic uncertainty, deepening social divisions, and the lingering impact of the pandemic, Edelman Trust Barometer states that “economic optimism has collapsed” in 2023 and the...
August,
2023
Creating a start-up brand for stand-out growth and differentiation
Mitchell Kirkham-Cooper sat down with tech start-up Oleria’s co-founders Jim Alkove and Jagadeesh Kunda, plus Northbound Founder and CEO Sam Temple Neukom to discuss the journey to launch Oleria and...
March,
2023
The long-term value of Brand Purpose: How Purpose shaped 4 organizations
A Brand Purpose is an articulation of the reason why your organization exists. It is an answer to the question “why do you do what you do?”