Mitchell Kirkham-Cooper

Mitchell Kirkham-Cooper

Recent Posts

How to Build Brand Trust

Marked by extreme economic uncertainty, deepening social divisions, and the lingering impact of the pandemic, Edelman Trust Barometer states that “economic optimism has collapsed” in 2023 and the...

Creating a start-up brand for stand-out growth and differentiation

Mitchell Kirkham-Cooper sat down with tech start-up Oleria’s co-founders Jim Alkove and Jagadeesh Kunda, plus Northbound Founder and CEO Sam Temple Neukom to discuss the journey to launch Oleria and...

The long-term value of Brand Purpose: How Purpose shaped 4 organizations

A Brand Purpose is an articulation of the reason why your organization exists. It is an answer to the question “why do you do what you do?”