Eric Jackson

Recent Posts

September, 2023 Eric Jackson

What can we learn about naming from Beowulf?

I’m talking about the wild world of kennings of Old Norse-Icelandic and Old English poetry.
September, 2023 Eric Jackson

Mind the Naming Gap

A naming scenario we encounter all the time, especially in tech, is this:
June, 2023 Eric Jackson

What can we learn about naming from The Lord of the Rings?

Earlier this year at the Northbound Seattle office we held a hybrid workshop on linguistics and naming. The topic: Constructed languages and naming in the world of J. R. R. Tolkien. Really it was an...
December, 2022 Eric Jackson

What to expect when you’re expecting a new brand name

You probably gave your child's name some thought. Probably quite a bit actually. Is it the right name? Does it sound good? Is it the right amount of trendy? (Liam and Olivia, you're topping the trend...
November, 2022 Eric Jackson

What does your name say about you?

Have you ever looked up what your own name means? If not, give it a look. It's an interesting exercise to see the literal meaning behind your name and reflect on what it says about you. Maybe it says...