Recent Posts
January,
2019
Brand naming: the best and also-rans of 2018
A good name can help a brand differentiate, elevate, and communicate. A bad name is brand baggage you don’t need. Every year brings a host of interesting, creative, and well-concepted brand names for...
August,
2018
Cutting through with voice
Modern Brand Principle # 6: Speak directly, emotionally, and authentically