Recent Posts
November,
2019
Archetypes - Part 2
Looking to understand the emotions or personality traits embodied by your brand and your audience? Look no further than archetypes.
October,
2019
Archetypes - Part One
Struggling to make an emotional connection with your audience? Trying hard to differentiate your brand in a cluttered landscape? In a world of constant communication and too many choices, how can a...
September,
2019
City Flags: where design and identity (are supposed to) meet
Seattle’s flag is bad. Sorry, Seattle. I love my adopted city, but not the flag it adopted.
April,
2019
The best names start with great mouth-feel
We all know when we hear a name that works. We feel it deep down in our gut. “Bronco”? Now that’s a manly vehicle! “Kia Sephia?” Not so much.
April,
2019