September, 2022 Samantha Temple Neukom

Why is brand integrity essential for employee engagement?

It’s likely a head nod for me to say that purpose is a market requirement for brands in 2022.

5 strategic benefits of descriptive naming

In our work with a variety of companies across industries, we find that clients are most excited about the prospects of suggestive, fanciful, and arbitrary names. Particularly for product and brand...
August, 2022 Samantha Temple Neukom

How to Measure the Financial Return on Brand Integrity

Brand integrity isn’t just about doing good. It’s about doing good in a way that multiplies your company’s value.
August, 2022 Samantha Temple Neukom

Brand Integrity: The Ultimate Driver in Business Value

Simply put, brand integrity is purpose plus follow-through. You need purpose because the modern work world demands it, and you need follow-through because the world is wise to those who are all talk:
July, 2022 Oskar Stucis

Elevating the Role of Brand

“Brand is not a product of marketing. Brand is a driver of business.” This is a perspective that not all companies have come to terms with. It’s a perspective that sets forward-thinking businesses...