November, 2021 Natalie Balthrop

A Swift, Purposeful Brand

I've never identified as a Taylor Swift fan. I've never had much of an opinion on her. She fell into the backdrop of my life like most pop culture things. Her music has been hard for me to avoid;...
November, 2021 Aakanksha Sinha

Northbound Team Q&A: Get To Know Aakanksha, Strategist

During this Northbound team Q&A, we interviewed Strategist, Aakanksha Sinha, to get to know the practitioners behind the work and what makes working at Northbound unique. 
November, 2021 Samantha Temple Neukom

Understanding Brand Goodness and Why it Matters

When we hear the word “Brand” we might think of the name, visual identity, look and feel of a company we know. For our purposes, let’s define the term “Brand” as the purpose and perceptions you own...
October, 2021 Natalie Balthrop

Northbound Team Q&A: Get To Know Natalie, Senior Strategist

During this Northbound team Q&A, we interviewed Senior Strategist, Natalie Balthrop to get to know the practitioners behind the work and what makes working at Northbound unique. 
September, 2021 Samantha Temple Neukom

Creating a high performing culture that’s wholehearted, while living through a pandemic

Agency life has not been immune to the last 18 months of turmoil and exhaustion, nor to the impacts of what Amy Cuddy calls “pandemic flux syndrome.”