Thought Leadership From Northbound

At the kickoff meeting for any big project, there is a question so obvious that most of us don’t even think to ask it. We set deadlines and milestones, outline objectives, and shake hands confident...

Looking to understand the emotions or personality traits embodied by your brand and your audience? Look no further than archetypes.

Struggling to make an emotional connection with your audience? Trying hard to differentiate your brand in a cluttered landscape? In a world of constant communication and too many choices, how can a...

Seattle’s flag is bad. Sorry, Seattle. I love my adopted city, but not the flag it adopted.

As a designer and creative director, there are times when creative ideas easily flow with abundance and others where the inspiration valve seems completely blocked - shut off from the faucet. What...