September,
2023
Mind the Naming Gap
A naming scenario we encounter all the time, especially in tech, is this:
August,
2023
Growth Hacking: Using Brand to Focus and Ignite a Start-up
Creating a brand can be thought of as either a luxury by the start-up community, or even as an investment without a clear return. Whether you think of brand as simply the outward expression of your...
August,
2023
How to Build Brand Trust
Marked by extreme economic uncertainty, deepening social divisions, and the lingering impact of the pandemic, Edelman Trust Barometer states that “economic optimism has collapsed” in 2023 and the...
August,
2023
Creating a start-up brand for stand-out growth and differentiation
Mitchell Kirkham-Cooper sat down with tech start-up Oleria’s co-founders Jim Alkove and Jagadeesh Kunda, plus Northbound Founder and CEO Sam Temple Neukom to discuss the journey to launch Oleria and...
July,
2023
Checklist: What makes a good brand strategy?
Whether you’re a startup ready to develop your brand strategy or a company considering a brand strategy refresh, we have a checklist of the ten criteria you can use to judge whether your (new or old)...