May, 2020 Adam Shigem

Pandemic perceptions wave 2 – shifting consumer perspectives during COVID-19

Northbound continues to grapple with a changing world. To see how our fellow Americans’ feelings evolve with the situation, we’ve been conducting an ongoing study. Are they optimistic or pessimistic?...

When remote working becomes just...working

In the beginning of the WFH shut-down, I approached work as if it were just like being in the office, only remote. I scheduled my day the same way. I booked meetings for the same reasons. I connected...

Purpose-driven: how to be resilient in times of crisis

Can COVID-19 help to put more corporate focus on stakeholders, not just shareholders? A recent McKinsey article posed this question, and it’s one that pulled at my heartstrings and inspired a slight...
May, 2020 Piper Donaghu

Younger consumers and COVID-19

As you may have seen in our blog post a couple of weeks ago, we recently conducted a nationally representative survey of American consumers during COVID-19. In our report out on this first wave of...
April, 2020 Craig Motlong

Language of pandemics

These days, do you feel isolated and alone? Or are you feeling a sense of pride in responsibly social distancing? Do you think we’re living through a pandemic? Or are we experiencing a brief period...