November, 2019 Adam Shigem

Archetypes - Part 2

Looking to understand the emotions or personality traits embodied by your brand and your audience? Look no further than archetypes.
October, 2019 Adam Shigem

Archetypes - Part One

Struggling to make an emotional connection with your audience? Trying hard to differentiate your brand in a cluttered landscape? In a world of constant communication and too many choices, how can a...
September, 2019 Adam Shigem

City Flags: where design and identity (are supposed to) meet

Seattle’s flag is bad. Sorry, Seattle. I love my adopted city, but not the flag it adopted.
September, 2019 David Bates

Inspiration: how to fuel your fire

As a designer and creative director, there are times when creative ideas easily flow with abundance and others where the inspiration valve seems completely blocked - shut off from the faucet. What...
August, 2019 Gabriella Keski

How I learned to juggle oranges

Frankly, I am far from being an expert on brand strategy, but I do know a great deal more than I did when I first walked into Northbound (don’t forget: “intern!”). When I was interviewing, I thought...