Thought Leadership From Northbound

Looking to understand the emotions or personality traits embodied by your brand and your audience? Look no further than archetypes.

Struggling to make an emotional connection with your audience? Trying hard to differentiate your brand in a cluttered landscape? In a world of constant communication and too many choices, how can a...

Seattle’s flag is bad. Sorry, Seattle. I love my adopted city, but not the flag it adopted.

As a designer and creative director, there are times when creative ideas easily flow with abundance and others where the inspiration valve seems completely blocked - shut off from the faucet. What...

Frankly, I am far from being an expert on brand strategy, but I do know a great deal more than I did when I first walked into Northbound (don’t forget: “intern!”). When I was interviewing, I thought...